
Social Media Manager
Sector:
Building Automation Technology
Location:
London
Salary:
£25,000 to £35,000 (DoE) + Benefits
Reference:
ZR_928_RBE
A UK provider of smart automation solutions for commercial and residential buildings is presently looking to appoint a proven digital marketing professional to head up and deliver its social media strategy across multiple channels and brands.
The Position:
The appointed Social Media Manager will assume responsibility for:
- Devising and implementing the social media marketing strategy
- Day-to-day planning and posting/scheduling of content across social channels
- Reporting on content engagement performance and monitoring channel effectiveness across all brands
- Creating and delivering editorial social calendars
- Creative content ideation for all brands
- Developing and implementing UGC strategy
- Briefing and working with graphic designers and motion designers to create social assets
- Working with other agency partners to implement cross-channel digital campaigns (media, influencer, PR)
- Managing client relationships and daily contact with clients
- Working with client Brand Marketing teams to understand wider business objectives
The Candidate:
Applicants will be expected to demonstrate:
- A minimum of three years’ experience in social media marketing, either agency based or ( ideally) in-house
- Experience of managing and leading social media campaigns, understanding the nuances of each different social platform
- Statistical prowess and a highly analytical approach to spotting trends, measuring social activities and drawing actionable insights
- Strong reporting skills and a keen eye for news and the latest social media and tech developments
- Good copywriting skills and attention to detail in editing and double-checking work for typos, factual errors etc
- Effective long-form storytelling techniques
- Knowledge and understanding of social algorithms and search engine optimization
- Creative and articulate communications skills to brief designers and image sourcers etc
- Strong organizational skills to prioritize across multiple projects and meet deadlines, often under pressure
- (Ideally) knowledge of paid social campaigns
The Company:
An award-winning UK provider of smart building automation solutions, our client’s AI-powered technology enables the air quality, temperature, lighting and security functions of residential and commercial properties to be monitored and controlled in real time from an intuitive dashboard.