Marketing Manager

If you’re experienced with Google AdWords, Google Analytics and Meta Ads, then this is a great opportunity to manage our client’s marketing initiatives using research and analysis to direct marketing strategy, digital campaigns, planning and execution.

The Opportunity:

The appointed Marketing Manager will:

• Oversee the production of all promotional materials and campaigns
• Work with both external and internal audiences on SEO basics
• Analyze and report on all campaigns and programs, in accordance with digital KPIs
• Work with HubSpot to input new prospect contact information, set up email templates, update document library (full online training available as part of the HubSpot Academy)
• Have a key focus on lead generation as the primary objective
• Create and manage link building strategies, content marketing strategies, and social media presences
• Measure the performance of all digital marketing campaigns
• Innovate and present new marketing platforms and strategies
• Support social media content generation
• Forecast marketing campaign growth and ROI for marketing campaigns
• Manage email and social media marketing campaigns
• Increase organic traffic to lead generation sites

The Candidate:

Applicants will be expected to demonstrate:

• A minimum of three years’ commercial experience in marketing
• A passion for e-commerce and digital marketing
• CRM experience and supporting research methods
• Solid knowledge of website analytics tools such as Google Analytics
• A good understanding of SEO tactics
• Strong analytical skills and data-driven thinking
• Proven experience of delivering successful integrated digital marketing campaigns from concept to execution

The Company:

A full-service creative communications agency delivering a broad range of capabilities including strategy, design, artwork, experience, print production and digital design & build, our client offers a competitive salary, commensurate with experience, plus a benefits package comprising generous workplace pension, health and wellbeing scheme, in-house canteen and onsite parking.  The company also encourages personal development programs to support your career progression within the business.